In Response to Tim...

Do you think this marketing challenge is also a marketing strategy? Do you believe that you would benefit from participation in this challenge?


http://21stcenturypox.blogspot.com/2012/02/google-online-marketing-challenge.html


In the terms and conditions of the website for the Marketing Challenge, all companies being used must give permission to the students before they proceed with their project. So, why not take advantage of a free marketing plan?  Companies who allow students to use their organizations to form a marketing plan that will be viewed throughout the nation have no reason to turn down this opportunity.  It seems that this is a marketing strategy for any company that is asked permission.


  I do believe that I, as well as any other student would benefit from a challenge like this.  Being able to work in groups to form a real marketing plan using what have been taught in the classrooms is 100% beneficial for any student.  However, I could see trouble happening when the stress of this challenge floods over the group and causes tension.  It may happen that students put in groups don't get along and troubles forming the plan begin to put stress on the fun challenge.
How would you lay out your marketing plan with your group? How would you handle the common stress that comes with group work in both a school and professional environment?