If you were the marketing manager of BlackBerry, what would you do to increase revenue?
As the popularity of smart phones continues to rapidly increase, major phone companies have begun to adjust to different demands from their consumers. Companies such as Apple and Android have taken the feedback given to them and adjusted their smart phone's to fit what their customers want. The full touch screen allows for more options for game downloads, while the GPS and wireless internet options allows for easy on-the-go research.
What Blackberry has failed to do it adjust to what their consumers want. Once popular for the business man or woman for the easy use keyboard to sending e-mails, Blackberry is becoming less popular for their lack of memory and speed.
The problem within Blackberry is that marketing is not listening to the demands of their once faithful customers which is forcing them to switch brands. Perhaps marketing should conduct a study for smart phone users asking what about Androids and Iphone's are appealing to them, this could open the eyes of Blackberry and the need for change.
More research needs to be done before Blackberry takes the final plunge into failure. Listening to customers needs is the only way the marketing company will help Blackberry ease back into their old popularity.
How have Android and Iphone adjusted to the constant changing needs of smart phones?
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