The growing special deals company, LivingSocial, has announced that they will soon release their very own credit card. The company has decided to expand ways for their customers to earn more points to get better deals through the website.Chase has agreed to be the company in charge of the LivingSocial card and it will also be co-branded by Visa and are still working out specific details for the operations behind the card.
LivingSocial believes that releasing this card is going to help the businesses that are already involved in the company, especially the small ones. By encouraging cardholders to shop at featured stores will not only result in better deals for them, it will help smaller businesses by gaining more loyal customers. This is especially important for the businesses associated with LivingSocial who can not fund their own loyalty cards or programs.
We have seen through Companies such as Disney and Southwest Airlines that loyalty and credit cards are worth the investment because saving money is something everybody looks for. How might this credit card have an effect on past, present and future customers?
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