As a growing phenomenon, coconut water is known to be the most natural drink that keeps you hydrated and is loaded with electrolytes. Vita Coco is the leading coconut water brand in the United States with a revenue of $400 million out of the $100 billion revenue of nonalcoholic drinks. After only seven shorts years this company had expanded world wide and is in close competition with Zico, the second leading coconut water brand.
Coca-Cola has gone public about their recent investments in Zico to expand their products, although they have not announced the amount they are investing they assure that it reaches Zico's revenues. While Vita Coco remains untouched, PepsiCo Inc. has ifound themselves investing in the third coconut water company O.N.E.
Rumor is said that coconut water sales sky rocketed after Rihanna was featured on a billboard for the water. The billboard read "Hydrate naturally from a tree, not a lab" to express the artificial ingredients found in sports drinks such as Gatorade.
It seems that Coca-Cola and PepsiCo have fiercely been competing to be the largest drink market across the globe. With coconut water creating a new market, what actions do you think the two companies will take in order to be #1 in coconut water sales?
Saturday, February 11, 2012
In Response to Tim...
Do you think this marketing challenge is also a marketing strategy? Do you believe that you would benefit from participation in this challenge?
http://21stcenturypox.blogspot.com/2012/02/google-online-marketing-challenge.html
In the terms and conditions of the website for the Marketing Challenge, all companies being used must give permission to the students before they proceed with their project. So, why not take advantage of a free marketing plan? Companies who allow students to use their organizations to form a marketing plan that will be viewed throughout the nation have no reason to turn down this opportunity. It seems that this is a marketing strategy for any company that is asked permission.
I do believe that I, as well as any other student would benefit from a challenge like this. Being able to work in groups to form a real marketing plan using what have been taught in the classrooms is 100% beneficial for any student. However, I could see trouble happening when the stress of this challenge floods over the group and causes tension. It may happen that students put in groups don't get along and troubles forming the plan begin to put stress on the fun challenge.
How would you lay out your marketing plan with your group? How would you handle the common stress that comes with group work in both a school and professional environment?
http://21stcenturypox.blogspot.com/2012/02/google-online-marketing-challenge.html
In the terms and conditions of the website for the Marketing Challenge, all companies being used must give permission to the students before they proceed with their project. So, why not take advantage of a free marketing plan? Companies who allow students to use their organizations to form a marketing plan that will be viewed throughout the nation have no reason to turn down this opportunity. It seems that this is a marketing strategy for any company that is asked permission.
I do believe that I, as well as any other student would benefit from a challenge like this. Being able to work in groups to form a real marketing plan using what have been taught in the classrooms is 100% beneficial for any student. However, I could see trouble happening when the stress of this challenge floods over the group and causes tension. It may happen that students put in groups don't get along and troubles forming the plan begin to put stress on the fun challenge.
How would you lay out your marketing plan with your group? How would you handle the common stress that comes with group work in both a school and professional environment?
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