Saturday, March 3, 2012

Living Social Expands


The growing special deals company, LivingSocial, has announced that they will soon release their very own credit card.  The company has decided to expand ways for their customers to earn more points to get better deals through the website.Chase has agreed to be the company in charge of the LivingSocial card and it will also be co-branded by Visa and are still working out specific details for the operations behind the card.


LivingSocial believes that releasing this card is going to help the businesses that are already involved in the company, especially the small ones.  By encouraging cardholders to shop at featured stores will not only result in better deals for them, it will help smaller businesses by gaining more loyal customers.  This is especially important for the businesses associated with LivingSocial who can not fund their own loyalty cards or programs.


We have seen through Companies such as Disney and Southwest Airlines that loyalty and credit cards are worth the investment because saving money is something everybody looks for.  How might this credit card have an effect on past, present and future customers?

In Response to Michael Thompson

Could Windows 8 be a huge breakthrough for Microsoft from its innovation? Or, could PC users frown upon the innovation since they appreciated the previous simplicity? 


By reviewing the preview and reading the article for the new Windows 8, it seems that once people take the time to adjust to such a drastic change that it will be a huge hit.  Windows is simply growing with the tech world and must remain one step ahead of the game in order to be successful.  For customers who already own tablets, this new adjustment may not take long to get used too.  However, for simple PC laptop users, it seems that even the creators of the new Windows is predicting a bit of resentment.


Most PC customers have chosen to use windows because it is simpler than navigating their ways around MACS.  This big of a change may cause a bit of an up roar for the simple fact that Windows users like simple.  They enjoy being able to find their ways around a computer and this change is not only an adjustment for the company, but all of it's current and future customers.


Windows may also find a new competition with Apple as they embark on this new technological journey. In what ways do you see Apple changing their program in order to remain competition with Apple?