Are you surprised it has taken so long for DD to open on the west coast? Why do you think it has taken this long?
As exciting as it is for Dunkin Donuts to be spreading more nationally, I can't say that I'm surprised. Larger cities such as Denver and even L.A., Las Vegas and many others have a much larger market for coffee shops than we in New England do. As some New Englander's get excited when they find a Starbucks in a new location, Starbucks is a normal coffee shop for people on the west coast. There may even be more chains like Dunkin Donuts on the west coast that we do not have on the east coast.
I think that Dunkin Donuts was being cautious of spreading to the west coast and monitoring what kind of market they would have, as well as developing competitive advantages and finding a way to market themselves to a new audience. Just like when any other chain spreads to a new location, there must be a lot of thought and caution that go into making the move.
Do you think Dunkin Donuts will make it on the West Coast? or will more upscale coffee chops remain victorious?
