Denny's creates a mini web series

Jason Bateman and Will Arnett have taken a on a new adventure by producing a new mini web series for Denny's Restuarants.  Although the new show "Always Open" may only be a couple of minutes long and only shown on CollegeHumor.com and the Denny's Facebook fan page, it features many celebrities in their attempt to change their target market.

Denny's attempt to appeal their food to customer between 18-25 is doing so in a comedic way.  With Hollywood stars such as Dave Koechner, Maya Roudolph, Conan O'Brian, and Sarah Silverman have been featured in the show that takes place at a Denny's on Sunset Boulevard.  Since the series started in March, they have already reached more than six million views.

The marketing director of Denny's reveals that there is no mention of the restaurant itself until the end of the show.  However, it is made quite obvious to its viewers that the show takes place in the family diner. 

It seems that Denny's has decided to flaunt it's 24 hour a day food supply to college aged students.  Perhaps they have realized that their locations may be relatively close to college campuses and local bars and are trying to appeal to this age group for a great place for a late night snack.

How do you think this new series will affect the business at Denny's?  Will the attempt to appeal to a younger crowd work?

In Response to Jaycelyn...

Do you think Apple is on the right track? If other businesses were to follow suit do you think they would do better in sales? ...Would our expectations change?
http://jkaypfenning.blogspot.com/2012/04/10-things-you-can-learn-from-apple.html


When people think of Apple, no one seems to think of the cookie cutter business man.  Students, Musicians, Intellectuals, Families and even Artists are avid fans and loyal customers to Apple.  Every time you walk by an Apple store, it's flooded with customers of all different interests, race, and gender.  By hiring people of different interests, I think Apple is doing the right thing in order to attract the large array of customers.  


As for the marketing aspect of Apple, their mentality of selling may be the biggest selling point for customers.  When you walk into an Apple store, their employees don't attack you with a million questions.  They allow you to look at their products and approach you after you show a great deal of interest in a product.  Also, each employee knows how to take each individual product and sell it to all different types of customers.  Last year when I went in for a new Ipod, they were realistic in talking about each product and actually sold me on the cheaper Ipod instead of the brand new one.  


Apple knows that their target market ranges from ages 10-95 (roughly) and they know how to sell products to each age group that walks into their store on a daily basis.  If more stores were to adapt the relaxed atmosphere practiced by Apple, I think they may find chaos... Not all companies or stores have such a large range of age, gender, ethnicity, and race in their target market.


For example, it's not very often an eight-five year old man will walk into Hollister looking for a new pair of jeans.  If other stores were to change their ways of selling products, they may find a decrease in business.


How do you think the outcome would be if other companies adapted Apple's way's?