Do you think Apple is on the right track? If other businesses were to follow suit do you think they would do better in sales? ...Would our expectations change?
http://jkaypfenning.blogspot.com/2012/04/10-things-you-can-learn-from-apple.html
When people think of Apple, no one seems to think of the cookie cutter business man. Students, Musicians, Intellectuals, Families and even Artists are avid fans and loyal customers to Apple. Every time you walk by an Apple store, it's flooded with customers of all different interests, race, and gender. By hiring people of different interests, I think Apple is doing the right thing in order to attract the large array of customers.
As for the marketing aspect of Apple, their mentality of selling may be the biggest selling point for customers. When you walk into an Apple store, their employees don't attack you with a million questions. They allow you to look at their products and approach you after you show a great deal of interest in a product. Also, each employee knows how to take each individual product and sell it to all different types of customers. Last year when I went in for a new Ipod, they were realistic in talking about each product and actually sold me on the cheaper Ipod instead of the brand new one.
Apple knows that their target market ranges from ages 10-95 (roughly) and they know how to sell products to each age group that walks into their store on a daily basis. If more stores were to adapt the relaxed atmosphere practiced by Apple, I think they may find chaos... Not all companies or stores have such a large range of age, gender, ethnicity, and race in their target market.
For example, it's not very often an eight-five year old man will walk into Hollister looking for a new pair of jeans. If other stores were to change their ways of selling products, they may find a decrease in business.
How do you think the outcome would be if other companies adapted Apple's way's?
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