Proctor and Gamble, one of the largest advertising companies for some of the most popular products in everyday living has announced their new campaign; thanking mothers worldwide. P&G's new campaign is focusing on mothers of past present and future Olympians. The commercials are going to be a 20 second run through of a mothers day as she wakes her young child up, brings them to practice, runs errands, cooks and cleans to emphasize the work that mom's do to assure the happiness and well-being of her child.
It seems that Proctor and Gamble wants to focus their marketing and advertising towards mothers due to the number of brands that mothers trust enough to supply to their children. This seems like a genius way to target market in the most extreme ways. P&G has learned that by flattering their target market (mothers) is an effective way to advertise. In many American families, the mothers are in charge of grocery shopping and of course they are going to buy the brands that appeal to them.
Proctor and Gamble knows that they have many popular brands such as Pampers, Downy, Crest, Bounty, and Puffs which are important when raising children. They also know that children have no control over what mom puts on the grocery list, which means their only hope is to market to appeal to the mothers.
Targeting mothers also results in brand loyalty as the children grow older. Once the child starts shopping for themselves they are going to recognize the brands they grew up with.
Do you see any possibly disadvantages for Proctor and Gamble as they focus their marketing on mothers?
How can Nokia get off of the ropes?
http://21stcenturypox.blogspot.com/2012/04/nokia-shares-fall-to-14-year-low.html
It seems that Nokia needs to reevaluate their entire business strategy in order to keep from shutting down. Can you say KODAK?!
If Nokia doesn't step up and change their products to the same product they market, they are going to find a massive drop in customers. Every television station has been flaunting Nokia's new phone and the new apps for it. However, shipping 900 phones with a software error which prevents the phone from being able to access the internet almost cancels out all of the efforts put forth by the marketing team.
Nokia's employees need to work together as they find solutions to regain their reputation. Marketing needs to work with the IT specialists to make sure that what they are marketing is accurate. Perhaps to prevent going bankrupt, they should cut back on the marketing and advertising of the new product until all of the kinks are worked out. Another solution to "get off of the ropes" could be to cut the price of the phone until they know that it is going to be a success for the company.
As for the regaining their reputation immediately, marketing needs to release a statement apologizing for the software error. They need to discuss what went wrong and what they are going to do to assure that it doesn't happen again. The public eye wants to hear that they can once again trust Nokia phones.
What other plans may Nokia want to consider to help regain their reputation?
