In Response to Tim

How can Nokia get off of the ropes?
http://21stcenturypox.blogspot.com/2012/04/nokia-shares-fall-to-14-year-low.html

It seems that Nokia needs to reevaluate their entire business strategy in order to keep from shutting down.  Can you say KODAK?!


If Nokia doesn't step up and change their products to the same product they market, they are going to find a massive drop in customers.  Every television station has been flaunting Nokia's new phone and the new apps for it.  However, shipping 900 phones with a software error which prevents the phone from being able to access the internet almost cancels out all of the efforts put forth by the marketing team.  


Nokia's employees need to work together as they find solutions to regain their reputation.  Marketing needs to work with the IT specialists to make sure that what they are marketing is accurate.  Perhaps to prevent going bankrupt, they should cut back on the marketing and advertising of the new product until all of the kinks are worked out.  Another solution to "get off of the ropes" could be to cut the price of the phone until they know that it is going to be a success for the company.


 As for the regaining their reputation immediately, marketing needs to release a statement apologizing for the software error.  They need to discuss what went wrong and what they are going to do to assure that it doesn't happen again.  The public eye wants to hear that they can once again trust Nokia phones.  


What other plans may Nokia want to consider to help regain their reputation?