Last week an article was released
regarding Super Bowl commercials and the new approach they are taking to market
their products. Some companies,
Volkswagen especially, have been releasing bits of their commercials to the
public to create more of an audience for the actual air date of the full
commercial. Although some may think this
is a waste of money to preview a commercial, Volkswagen is claiming that
previews will promote conversation from customers to spread the word about the
upcoming debut. By showing pieces of a
commercial it is allowing the company to advertise their business through word
of mouth and internet sharing.
The article
states that doing this creates a “Halo Effect” on its viewers by encouraging
them to watch their commercial as well as makes viewers feel in on the “joke”
being made. Companies know how to
maintain their relationships with their customers, and they also know that the
Super Bowl is the ultimate way to advertise their products.
I agree that by releasing pieces
of these commercials will make people want to watch their commercial to see the
outcome, however, what happened to the element of surprise? I believe that many
people look forward to the advertisements because it is a brand new commercial
targeted for that specific audience. I do
not think that companies should be previewing their commercials in order to
gain excitement from their customers simply because it seems like wasted money. Companies are 100% aware that there will be
millions of people watching the Super Bowl this coming Sunday, and they also
know that millions of people are excited for the commercials.
Do you think companies should be previewing their
commercials before the Super Bowl? How might it help affect their marketing
strategy?
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