In Response to Jaycelyn's MTV Post

Did MTV make a good switch in entertainment? How does their logo and new sense of diversity tie into the millennial generation?
http://jkaypfenning.blogspot.com/2012/02/mtv-no-longer-music-television.html

With the changing social interests with today's reality show junkies, MTV has done exactly what they should have.  Reality T.V. has taken over all television ratings whether it's Jersey Shore or American Idol.  If MTV were to remain focused on music videos, the company would be likely to shut down because that is not obtaining the same audience.  Even though a majority of MTV's reality shows are staged it is still what is making the company millions.  Not only has this change benefited viewers, it's also benefited MTV itself.  By focusing on the reality show crowd the company has been able to make more profit by producing original shows instead of buying the rights to music videos.


By changing the logo, the company has made a subtle gesture that they are now more than pure music entertainment.  By taking the music television out of the logo, it is an opportunity for non viewers to quickly become viewers. 


One thing that does come to mind when I think of the changes on MTV is what perceptions of a "perfect life" are younger children getting?  While I was growing up, the most influence MTV had on me was if N*sync or Backstreet boy's were number 1.  Today, Children are being influenced by bar fights, domestic violence, binge drinking and how to dress.  Do you think that MTV may cause a problem for teenagers and children?