ELLE Magazine, known for their high fashion trends and shopping tips has recently spread to Facebook. Customers no longer have to purchase the clothes found in ELLE to show their friends. The ELLE fan page on Facebook now has the option to view their "Trend Guide", which allows users to view six different models in six different trends and choose if they "love", "want", or "own" a particular item. After rating the article of clothing, it appears on the users Facebook page for their friends to see. The fan page also has a link to the designers webpage where you can purchase the item.
The "Trend Guide" will be updated seasonally and will stay up to date with what ELLE is promoting in their magazines. Vice President of ELLE, Kevin O'Malley made a statement that this campaign is not meant to completely increase their sales, but to increase their social networking with their customers. However, O'Malley is unsure of how users will feel about this new movement. The campaign hopes to widen their fan base to Facebook users who may not read ELLE Magazine by allowing other users to share the materials ELLE posts to Facebook.
In an attempt to strengthen their fan base by increase social networking, do you think Facebook is number one network to use? How could an increase in use of Twitter and Blogging help strengthen their fan base?
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